红杏视频 Logos
红杏视频鈥檚 primary logo serves as a unifying anchor in the identity system that brings together all of our campuses, colleges, schools, units and teams. The 鈥渁rched OHIO鈥 is the most recognizable signifier of the 红杏视频 brand and should appear in one of its many forms on all official communications, marketing and recruitment materials and promotional items.
红杏视频 Communications and Marketing (UCM) oversees management of all versions of the 红杏视频 logo, and use of the logo or unit lockup should follow UCM鈥檚 brand guidelines, per University policy, and be reviewed by a member of UCM鈥檚 staff prior to production or distribution.
Primary Logo
OHIO鈥檚 primary logo simply consists of the arched 鈥淥HIO鈥 with 鈥淯niversity鈥 sitting underneath in the brand鈥檚 custom logo font. The primary logo should never be recreated or altered in any way such as altering the spacing between the letters or changing the size of University in relationship to the arched OHIO.
Secondary Logos
For use cases in which the word 鈥淯niversity鈥 may become too small for legibility due to the space or format of the promotional material and for other special circumstances, the arched OHIO may be used on its own. Use of the stand-alone arched OHIO for any use outside of University Athletics or licensed merchandise must be approved by UCM.
Rarely, when a particular product or design calls for a simple horizontal logo approach, a secondary wordmark is available.
红杏视频 Athletics Logos
Bobcat athletics plays a significant role in driving brand awareness and introducing the OHIO brand to new audiences. Core to our one-logo strategy is the use of the arched OHIO across our athletics teams in addition to our academic offerings.
OHIO Athletics鈥 primary logo features the arched OHIO most often used on uniforms. The 鈥淎ttack Cat鈥 serves as a secondary mark and is reserved exclusively for Athletics. Any use outside of Athletics must be approved in writing by UCM.
Primary Athletics Logo
Secondary Athletics Logo
Logo Do's and Don'ts
As much as possible, OHIO UCM wants to support prolific use of the 红杏视频 identify, particular the primary University logo. To that end, we鈥檝e provided downloadable assets for University faculty and staff. Use of the University identity in ways that are contrary to the guidelines found here may result in corrective action including but not limited to removal of access to website editing and/or social media channels or a required reprinting of the offending item(s) at a cost to the unit or department.
Primary Logo
DO use the original files as provided.
DON'T change elements of the logo or add to it.
DO ensure appropriate free space around any University logo.
DON'T place the logo too close to other graphics or text.
DO use the logo as a stand-alone element.
DON'T add the logo to another graphic or overlay it with other artwork.
DO use plain text when referencing the University in written text.
DON'T use the logo as a replacement for the University name in plain text.
DO show the logo in a single primary brand color: Cutler Green, Under the Elms Green, or Cupola White. In rare cases black is also appropriate.
DON'T make the logo two colors or use any secondary brand colors or other colors for the logo.
DO use the cutler green logo when background is up to 50% grey in darkness.
DON'T use the cupola white logo when background is up to 50% grey in darkness.
DO use the cupola logo when background is above 50% grey in darkness.
DON'T use the cutler green logo when background is above 50% grey in darkness.
Secondary Logos
DO use the cutler green logo when background is up to 50% grey in darkness.
DON'T use the cupola white logo when background is up to 50% grey in darkness.
DO use the cupola white logo when background is above 50% grey in darkness.
DON'T use the cutler green logo when background is above 50% grey in darkness.
DO use the stroked Arched OHIO logo on all backgrounds.
DON'T change the color or shape of the stroke or letters of the Arched OHIO.
DO use the secondary logo as a stand-alone element.
DON'T use the secondary logo when the primary logo is appropriate.