Writing for OHIO
If a brand was like the Marching 110 (and hey, they鈥檙e a pretty big part of ours), the words we use would be like the drumline. Get that part wrong and the whole show falls apart.
So, we鈥檝e dedicated a whole section to helping you write like the brand you love. Pro tip: It helps the narrative process if you are wearing green while you type.
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Brand VoiceIt鈥檚 not just what we say, it鈥檚 how we say it.
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Editorial Style GuideOfficial stylebook for anyone writing for or about 红杏视频.
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Required StatementsSome legally required language for certain publications.
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Naming ConsiderationsGuidance to review before naming a new initiative, unit or space.
It starts with Forever.
You may be considering ways that you can work our brand mantra 鈥 Forever OHIO 鈥 into your writing. We love that. Just make sure when you use it you don鈥檛 misuse it.
Here鈥檚 what we mean when we say Forever OHIO:
College life? That only lasts for one fleeting chapter. But your love for OHIO? That鈥檚 for life. Some feel the pull the very first time they step on campus for a visit. Others feel it the second the Marching 110 funk dances them as one class up Richland Hill and through the Alumni Gateway, or the first time they meet the friends, roommates and partners who soon become the emotional center of their lives for decades to come. You feel it when you return for Homecoming, or perhaps as you help the newest Bobcat in the family move on to campus.
Don鈥檛 take our word for it. Ask any Bobcat. They鈥檙e likely to use words like 鈥渉ome鈥 (though they鈥檙e even likelier to endearingly call it 鈥渉OUme鈥), 鈥渕agic,鈥 鈥渏ust right鈥 and 鈥渢he best place on Earth.鈥 It isn鈥檛 hyperbole to us. It鈥檚 passion born from a shared identity that is greater than the sum of its parts while celebrating every part for its unique contributions. But unlike most university experiences, that shared identity doesn鈥檛 fade into the background. Being Forever OHIO means that a part of you will always stay here, and a part of OHIO will always stay with you. It鈥檚 knowing more than 300,000 people are standing by to lend a meaningful helpful hand when you need it, because 鈥淏obcats Help Bobcats.鈥 And that the lessons you learned here will serve and enrich you鈥攁nd your community鈥攆or your entire career. Because here鈥檚 where you learned to love the work, and the people committed to moving it forever forward, together.
Forever is a word that is always looking forward, while also deeply rooted in legacy. You don鈥檛 always have to say 鈥渇orever.鈥 Instead, you can show it through stories and testimonials from our audiences that demonstrate how we constantly live it, believe it and mutually benefit from it.